Mattel inc (mat), the world's largest toy company, with its headquarters in california was founded in 1945 the company designs, manufactures, and markets toys worldwide its well known brands include barbie dolls, fisher-price items, american girl dolls, hot wheels, matchbox, and others. Case study mattel toy recall in 2007 mattel was and 90,000+ more term papers written by professionals and your peers control and safety (mattel and the toy. Mattel mattel case study mattel case study travis horbulyk 100119910 february 9th, 2012 problems: decrease in market share damage to their brand image issues: unable to keep up with changing technology children not playing with toys as much as they use to battered reputation due to the safety of their toys swot analysis: strengths brand name strong customer base excellent. Rachel weintraub, director of product safety at washington, dc-based consumer federation of america (cfa), notes that mattel instituted a recall last november of polly pocket toys after the cpsc.
Case analysis: mattel and toy safety introduction mattel corporation is the largest toy company in the world, a publicly traded organization with a market capitalization of over $65 billion, employing approximately 36,000 people worldwide in 42 countries. The study case of the mattel toy company's toy recall is a difficult one to call the company went over and beyond to make sure that its products where safe for the public the case study states that in 1997, the mattel company developed a code of conduct which included a wide range of ethical issue such as child safety laws, safety and. Mattel inc battled on two fronts to contain the fallout from a widening recall of toys, moving to quickly revamp safety measures at chinese manufacturing plants even as it sought to protect the.
Business analysis for a case study on mattel mattel, the world's largest toymaker, was at one time lauded for its attention to safety in producing toys however. Running head: mattel and toy safety 1 final case study: mattel and toy safety bus 250 april 28, 2014 mattel and toy safety 2 final case study: mattel and toy safety i do not think that mattel acted in a socially responsible and ethical manner with regard to the safety of its toys. Toy manufacturer company, mattel, inc mattel is the worlds leading marketing, design, sure that its costs are kept low without risking the quality and safety of. Exam 1: mattel case study mattel recalls sarge toys with small magnets aug 14, 2007 mattel had gold standard for worker safety. In 2007, the us consumer product safety commission cpsc announced five different recalls of mattel's toy because of the below two issues: 1 - case study - how chinese toymakers respond to recalls introduction.
Mattel case study introduction mattel, the world's leading toy and children's good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized has a highly responsible corporate citizen that makes ethics and safety a priority. We will write a custom essay sample on mattel recall case study and international vendor and manufacturer adherence to mattel's toy safety standards) was. Mattel and toy safety case analysis 2 ntroduction mattel corporation is the largest toy company in the world, a publicly traded organization with a market capitalization of over $65 billion, employing approximately 36,000 people worldwide in 42 countries their products are sold in 150 nations (mattelcom. Mattel's china experience: a crisis in toyland menu mattel's china experience: a crisis in toyland case study mary b teagarden mattel had recalled 19 million toys made in china mattel.
Running head: mattel safety 1 case study: mattel and toy safety betty senesac bus250: corporate and social responsibility instructor: yamile bandera july 29th, 2013 mattel safety 2 case study: mattel and toy safety while reading the mattel and toy safety case it demonstrated to america what quality we need an organization to be and that is legitimate. Toy recalls - is china the problem1 by findings in light of the latest recall of toys by mattel and make two major standards to enhance product safety. The 2007 mattel toy recall research about mattel the toys must meet a series of strict safety standards before they are put on the market a case study. Case studies work & careers how mattel regained trust share on twitter (opens new window) mattel decided to head off another potential safety problem by recalling 18m toys with magnets.
Case study case study: mattel and toy safety mattel is the largest toy company in the world, a publicly traded organization with a market capitalization of over $56 billion. Case study mattel and toy safety betty s - download as word doc (doc / docx), pdf file (pdf), text file (txt) or read online. Case analysis: mattel and toy safety introduction mattel corporation is the largest toy company in the world, a publicly traded organization with a market capitalization of over $6 5 billion, employing approximately 36,000 people worldwide in 42 countries. Mattel and toy safety harvard case study solution and analysis of harvard business case studies solutions - assignment helpin most courses studied at harvard business schools, students are provided with a case study.
In order to make sure that their products meet safety regulations and a recall like this does not occur in the future, mattel contacted the federal agency that regulates product safety in children's toys and instituted a three check plan for product safety. Mattel and the toy recalls (a) case solution, august 14, 2007, the consumer product safety commission united states (cpsc), in cooperation with mattel announced five recalls of mattel toys. This presentation illustrate the mattel's strategy case study.