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Tags: case study & case analysis, consumer goods industry, marketing, marketing mix (4ps), unilever copyright notice: this article may not be reproduced, distributed, or mirrored without written permission from panmore institute and its author/s. In this report, we will discuss about the marketing mix of colgate's toothpaste in malaysia colgate company is a top global maker and marketer of toothpaste and other soap of cleaning products according to ion cook (chairman, president of colgate , 2007), colgate began in new york city early in the 19th century. List of toothpaste brands mascot named bucky beaver joined the ipana marketing efforts in hygiene in 1998, it is marketed as a herbal toothpaste.